History Of Amrutanjan


Years of Touching,
Caring & Healing

Our Founder

It was the early thirties when the entire nation was amidst a political upheaval when the freedom movement in Andhra found a great champion in Sri Kasinadhuni Nageswara Rao Pantulu - a rare combination of a journalist, nationalist, politician, a staunch supporter of the khaddar movement, and an enthusiastic pioneer in the library movement. His life-long commitment in such diverse fields earned him the honorific prefix “Desoddharaka” (uplifter of masses), conferred on him by the people of Andhra Pradesh as a mark of their appreciation of his services and the social title of Kalaprapurna (Doctor of Literature).

Sri Nageswara Rao’s trust with Ayurveda began in 1885 in Madras (Presently known as Chennai). During his stay here, he studied many books on Ayurveda. Combining his knowledge with the experience he had gained from working in a medical shop in Calcutta, he prepared some medicines for headaches and other pains, and thus the legendary Amrutanjan balm was born. Popularised mainly through songs and poems, Amrutanjan balm became very popular in a short period of time.

Amrutanjan, A Pioneer In Pain Management

Amrutanjan boasts of a heritage that only a few brands in the world can. Established in 1893, today the Amrutanjan brand is synonymous with pain relief and care ever since its inception.

The company’s vision is to enhance the living standards of the customers through innovative products. With the expertise of combining science with the naturalness of Ayurveda, today Amrutanjan has a wide range of head and body Pain Management products catering to various consumer segments not only in India but across the world. As pioneers in Pain Management and a consumer-centric company, the Amrutanjan brand offers products that are clinically proven and efficacious to provide instant and long-lasting relief that consumers seek. Amrutanjan is against the use of synthetic chemicals like Diclofenac which are known to cause serious side effects to personal health and impacts the larger environment.

Amrutanjan is a pioneer not just in India but across the world with a strong presence in the Middle East and African nations already and the brand is all set to make a mark in the US and European markets.

As a market leader, the Amrutanjan brand has always been a true pioneer in the pain category with its various ‘firsts’:

  • The only brand in the country that offers a range of pain relieving products for head and body
  • All Amrutanjan Pain Management products are clinically proven to offer solutions that the consumers seek
  • The first brand to launch a liquid roll-on balm in India and today it is a market leader
  • The first brand to launch pain patch with hydrogel based technology

The Amrutanjan brand is widely distributed and is available across the length and breadth of the country. Amrutanjan Advanced Pain Management Center (APMC), which is a division of Amrutanjan Healthcare Ltd. and Chennai's first and only comprehensive Pain Management center.

Amrutanjan Healthcare Limited, a Company with a Purpose

In the last decade, the company expanded to other product categories. As a purpose led company, Amrutanjan Healthcare Limited entered the menstrual health and hygiene category with the Comfy Snug Fit brand with an aim to provide hygienic high-quality solutions at an affordable price.

The company forayed in the re-hydration drink category with the Fruitnik Electro+ brand and has grown over years.

As a company, Amrutanjan Healthcare is employee-centric and endeavors to provide a culture that accepts new ideas, embraces change, and encourages innovation. The company’s commitment to supporting inclusive growth is uncompromising which is proven through the social services undertaken for generations by the company. The company is actively engaged in the fields of education for the deprived sector, preventive health, environment protection, animal welfare, and women empowerment.