History Of Amrutanjan


Years of Touching,
Caring & Healing

In the year 1935, during the freedom fight, there was a proposal to publish the book in India in the name of Congress Magasabai Sathiram written by Dr. Patabi Seetharamaiya. There were a lot of Objections to publishing the book in India. However, the book was published in Kuala Lumpur. Amrutanjan was the major sponsor of the book and add was released in the book.

THE TRUE PIONEER - Our Founder’s Story

It was the early thirties. The entire nation was amidst a political upheaval when the freedom movement in Andhra found a great champion in Kasinadhuni Nageswara Rao Pantulu, a rare combination of a journalist, nationalist, politician, a staunch supporter of khaddar movement and an enthusiastic pioneer in the library movement. His life-long commitment in such diverse fields earned him the honorific prefix “Desoddharaka” (uplifter of masses), conferred on him by the people of Andhra Pradesh as a mark of their appreciation of his services and the social title of Kalaprapurna (Doctor of Literature).

Sri Nageswara Rao’s trust with Ayurveda began in 1885 in Madras. During his stay here, he studied many books on Ayurveda. Combining his knowledge with the experience he gained working in a medical shop in Calcutta, he prepared some medicines for headaches and other pains and the legendary Amrutanjan balm was born. Popularised mainly through songs and poems, Amrutanjan became very popular in a short period of time.

Sri Nageswara Rao’s entry into journalism began at a time when journalism in India needed a competent and fearless man to mirror the heritage of the nation and interpret day to-day political trends. He launched ‘Andhra Patrika’ in Bombay in 1908 and creditably, to this day the weekly is a force to reckon with in the land of Krishna.

Besides being a journalist, Sri Nageswara Rao was also the father of the library movement in Andhra and was responsible for setting up 120 libraries in Andhra.


Perhaps, the politician in Sri Nageswara Rao will be remembered longer than the journalist in him. A stalwart congressman of the day, his services to the country are now part of the history of freedom struggle in the south.

Sri Nageswara Rao passed away in 1938 at Madras. In his passing, the Fourth estate lost a pioneer who blazed a new trail, the nationalist movement a patriot of the first water, and the Andhras, “a modern karna”.

THE TRUE PIONEER – Our Brand Story

Amrutanjan boasts of a heritage which only a few brands in the world* can. Established in 1893 by social reformer, journalist and freedom fighter, Desodharaka Sri.Nageswara Rao Pantulu Garu, Amrutanjan has been a name synonymous with pain relief and care ever since inception.

Not surprisingly, the brand’s journey has been as inspiring as its founder. What started with a single product ‘Amrutanjan Pain Balm’, has now evolved into 16 world class products today. With a distribution network that’s one of the largest in India, Amrutanjan has an enviable presence across the length and breadth of the country.

Amrutanjan is fast becoming one of the most sought-after brands not just in India but across the world. With a great presence in the Middle East and African nations already, the brand is all set to make a mark in the US and European markets.

A market leader in the truest sense of the word, Amrutanjan has always been a true pioneer in the pain category with its various ‘firsts’:

  • The first to launch a liquid roll-on balm in India
  • The first to launch a joint ache cream with water-based formulation
  • The first to launch branded pain therapy bags
  • The first to launch cold rub in gel form
  • The first to launch hydro gel technology based pain patch
  • The first to launch a pain management clinic

And so the story continues with our commitment to continuous innovation around world class products.